![]() Then there were those related to Islamic State: “Keep Calm and Fight Isis” on the standard red background with the crown above and “Keep Calm and Support Isis” on a black background, with the crown replaced by the Isis logo. Some were related to the floods – a flagrantly opportunistic Liberal Democrat poster, with “Keep Calm and Survive Floods”, and the somewhat more mordant “Keep Calm and Make a Photo of Floods”. In the last few days I’ve seen it twice as a poster advertising a pub’s New Year’s Eve party, several times in souvenir shops, in a photograph accompanying a Guardian article on the imminent doctors’ strike (“Keep Calm and Save the NHS”) and as the subject of too many internet memes to count. The crown motif from the top of the Keep Calm poster is located at the plus minus ± and section § keystrokes (Alt 0177 and Alt 0167 on Windows).To get some sense of just what a monster it has become, try counting the number of times in a week you see some permutation of the “Keep Calm and Carry On” poster. The lowercase g follows the Gill / Johnston eyeglass model, but also included is an alternative, single-storey g at the Alt-G keystroke (Alt-0169 on Windows) normally used for the copyright symbol, which has been relocated elsewhere in the fonts.Īn alternative lowercase t, without the curved wedge cutaway, is provided at the Alt-T (dagger) keystroke (Alt-0134 on Windows). Wallcousins’s lettering balanced intuitive human qualities and the pure pleasure of drawing elegant contemporary characters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity. This has required the creation of new lowercase letters that are believably 1939 that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. The Gill Sans influence is apparent, in the R particularly, the M’s perfectly pointed vertex is redolent of Johnston’s Underground, and the most anomalous character, the C, resembles the ‘basic lettering’ of engineers that provided the vernacular sources for the Gotham typeface.ĭeveloping the Keep Calm typeface has been an exercise in extrapolation an intriguing challenge to build a whole, high quality font family based on the twelve available capitals of the Keep Calm poster, and on similar lettering from the other two posters in the original series. ![]() Bex Lewis of Manchester Metropolitan University has revealed that the original poster was hand drawn by the illustrator and painter, Ernest Wallcousins. Recent research at the National Archive by Dr. When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. The four italics have been optically corrected with revised, ‘true italic’ forms of a and f. The family now contains a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants. ![]() Version 2.0 (2017) is a comprehensive update which consists of numerous refinements and improvements across all weights. As well as the original Keep Calm font, the medium weight of the poster, new weights are now available – Keep Calm Book (regular weight), Heavy and Light – and each weight comes with a complimentary italic. Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000.
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